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Guzhen Lighting entered the National Marketing track

Time:2012/3/18

According to authoritative statistics, China's lighting industry output value of nearly 400 billion yuan, in recent years are 20% of the rate of growth. 2010, Zhongshan City, the lighting industry sales revenue of more than 65 billion yuan, accounting for 15% of the total industrial output value of Zhongshan.

In the 1980s, home lighting in China is "a lamp a cover plus a lighting bulbs, and each family is basically a room a lamp. However, along with real estate, home appliances, the rapid development of domestic industry, the market of lighting appearance with a strong requirement for more than one room lights, decorative features combine to let the lamp sales surge. Under such circumstances, Zhejiang, Ningbo, Wenzhou and nearby areas set up thousands of lighting manufacturers. Production enterprises in Shanghai, Beijing, Wuhan, Shenyang, Chengdu, Shandong, Tianjin and other places.

A few years ago, the brand or a door in fact the concept of the ancient town of many lighting companies, consumers know very little about the knowledge of lighting products on the market, or no brand awareness. The so-called well-known brands in a certain sense, or pass this level of the dealer.

Yee Mei Lighting general manager Zhuguang Jiang said that the first five years we Guzhen Town, Zhongshan City, Imego Lighting & Electric Appliance Factory, has been committed to raise the level of lighting design, production levels, sales levels and overall strength. At that time, our order relies mainly on the exhibition hall, national wholesalers, retailers, and even foreign business orders. However, the rapid development of the domestic lighting market in recent years, lighting wholesale city, lighting stores, lighting stores all over the mature brand operation for the lighting industry to flourish. At the same time, the lighting of Imego also ushered in a mature production, warehouse, management, marketing team, in 2010, Yee Mei Lighting acceleration national network layout, to the brand of retail-based operation of the road.

However, along with Op, Honor, win the ball, oriental lighting brand the country embarked on the ancient town of a large number of small and medium lighting companies have been out of town, through e-commerce, business entity, the network coverage to the country, so that the interior lighting. Hotel project lighting, outdoor landscape lighting, home energy-efficient lighting, LED lighting, street lamps and other 12 categories, 20 sub - products applied to various areas of the country and the world

NVC, Philips, Osram, Panasonic, the United States and other brands of lighting giant monopoly impact of the lighting industry gradually toward brand marketing, vices attitude no longer exists on the lighting market delivery, installation, and the face of intense competition hastened the development of professional counseling, as well as indoor lighting engineering design services. Many lighting companies have realized that the town lighting to brand marketing, professional road of innovation, the simple business of profiteering has gradually gone.

In recent years, the ancient town of high-power, high luminous efficiency of LED technology a breakthrough, as the representative of T5 fluorescent lamps, energy saving lamps, LED lamps and other lighting industry is developing rapidly, the industrial chain to expand to the indoor and outdoor decorative lighting, commercial engineering lamps, but also extends to the package , accessories, and other links to form a dynamic emerging LED lighting industry gathering and accelerate the momentum of development, also emerged an influential group of industry professional LED manufacturers. At present, the town has nearly 500 LED manufacturers, the output value estimates $ 3.5 billion.

Today, the ancient town of "China Lighting Capital" regional brand has become China's business card, China (Guzhen) International Lighting Fair, held annually, is renowned. The establishment of IPR pilot and the town, leaving town lighting product updates, rest assured that the quality of the trend of front-line lighting endless. Along with the lights are direct sales base to build, the Guzhen industry cluster is entering a full marketing track, and illuminate the world.
 
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